Change. That simple word can set many people's teeth on edge. It's often a word we would rather not hear. For some, it causes great anxiety and upset. For others, it's something to look forward to with great anticipation. But whether we welcome it or not, change is simply a necessity of life. No matter how much we wish things could stay the way we remember them while we were growing up, life just does not work that way.
Change doesn't have to be something feared. We can embrace it, and look at all the positives it can bring. CAPPER'S is on the eve of just such a positive change.
With the rising costs of paper and, especially, postage, it is becoming increasingly difficult to continue the magazine on a biweekly schedule without significantly increasing subscription costs. And in these tight economic times, that is something we just aren't willing to do to our faithful readers. At the same time, we also want to continue the tradition that is CAPPER'S. And so, beginning with the next issue, a larger version of the magazine will be delivered once a month.
The new, larger version of CAPPER'S will continue to hold all the information that you've come to know and love. In fact, there will actually be more of it. The Heart of the Home section will be expanded, with more of your personal stories, additional recipes and extra patterns. We will increase the number of Reader to Reader requests, as well as give Dr. Donohue more room to answer your health questions. Since we will have additional room, we also intend to bring back Bruce Williams' Smart Money column. From all your calls and letters, I know this is a feature that many of you have missed in recent issues.
CAPPER'S is no stranger to change. It's gone through several changes in its 125-year history, but it's always come out better and stronger on the other side. Change is never easy, but together, I believe we can turn this into something really great for the magazine. I hope that you, our readers, will embrace this change and continue to support us just as you always have in the past, so we can continue the tradition you've come to count on.
P.S. Please read the letter from our publisher, Bryan Welch, for more information.
AN OPEN LETTER TO THE FRIENDS OF CAPPER'S
When Arthur Capper started his newspaper in 1879, he could not have dreamed that his inspiration would survive through so many changes. The world is a different place today than it was when Mr. Capper sent his first CAPPER'S out to a Kansas farmhouse.
We are proud to usher Mr. Capper's work into a new millennium.
As time rolls on, of course, it brings certain challenges. The increasing costs of paper and, especially, postage, have made it impossible for us to continue delivering CAPPER'S every two weeks without dramatic price increases. And we know these are bad times to increase our readers' expenses.
So, after long consideration, we've decided to combine issues and to deliver a larger issue once each month, beginning in August.
In recognition of your support, we are offering a one-time special renewal - 12 big monthly issues of CAPPER'S for only $9.99. To take advantage of this offer, please send your check to CAPPER'S 1503 S.W. 42nd St., Topeka, KS 66609-1265, or call 1 (800) 678-4883 and mention code R581CPDM.
Thank you for your many cards, letters and phone calls. We know from speaking with you that what you really care about is continuing to receive the information and inspiration CAPPER'S is famous for - at a price you can afford. We are committed to fulfilling that request for many, many years to come.