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Carhartt Launches "Carhartt for Workers" Platform

Carhartt for WorkersCarhartt, America's premium workwear brand since 1889, today launched a platform called "Carhartt for Workers" (CFW) to help close the skilled trades gap and advocate for skilled workers. Carhartt is working with four long-time partners for this initiative: Team Rubicon, SkillsUSA, Future Farmers of America and Helmets to Hardhats. Each of these organizations support skilled work in a variety of ways, from offering a pathway to a career in the trades to engaging youth and veterans through education and training.

"Carhartt for Workers is how we will advocate for skilled workers by championing organizations that are working to close the skills gap, elevating the perception of a career in the trades, and advocating for the skilled workers' way of life," said Tony Ambroza, Carhartt's Chief Brand Officer. "Honoring and supporting workers is at the core of Carhartt; it's very much who we are. Establishing an official platform to help close the skilled trades gap is an important next step in supporting our country's hardest workers."

Carhartt created CFW as a central platform for those who are interested in learning more about career opportunities and training in the skilled trades and agriculture industry. Its purpose is to connect people with organizations that can provide a pathway to a quality career as well as raise awareness nationally about the deep impact that the skills gap will have on our country if it continues to grow.

"The skills gap is real," said Ambroza. "By one estimate, for every skilled worker entering the workforce, there are five who retire. As the industry leader in workwear, we are obligated to help the millions of hardworking people we serve every year find a rewarding path into the skilled trades by making it easier for them to learn about the training they need to secure quality careers."

To kick off the CFW platform, Carhartt sent 500 "Thank You Crates" to members of its CFW partner organizations in recognition of all the hard work they do each day. The crates contain tokens of appreciation like safety eyewear, Carhartt hats, PAYDAY candy bars, a multi-tool, pencil/ruler kit, Stanley water bottle, Duke Cannon soap and much more. Additionally, each crate was sent with a personalized, handwritten letter of thanks from a Carhartt associate.

About Carhartt, Inc.

Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 4,700 associates worldwide, Carhartt is family-owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.


This press release is presented without editing for your information. Capper's Farmer Magazine does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.

Signature Products Group Announce Licensing Partnership with Carhartt

Dog leashSignature Products Group (SPG) is proud to announce a licensing partnership with Carhartt, America's premium workwear brand since 1889. Beginning in spring 2019, SPG will create a new line of pet products to outfit the country's hardest-working pets.

"We are excited to partner with an iconic brand like Carhartt and we look forward to creating some of the best pet gear on the market," said Dusty Zundel, chief executive officer at SPG. "Carhartt is a brand that I've admired for years, and I know customers will be proud to have this offering for their pets."

Carhartt and SPG will work together to produce pet products with the quality and durability that has become synonymous with the workwear brand. Carhartt consumers will soon be able to purchase a refreshed collection of the classic collars, leashes, coats, and bedding; along with many new introductions rugged products for hardworking pets.

"The hardworking men and women who wear Carhartt expect the same rugged durability when they shop for their pets," said Randy Meza, director of licensing at Carhartt. "Partnering with SPG will provide us with a great opportunity to offer first-class products to our consumers' four-legged friends."

The new pet products will be available for purchase in spring 2019 on Carhartt.com, in each of Carhartt's 29 company stores, and several additional retail locations where Carhartt is sold.

About Carhartt, Inc.

Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 4,700 associates worldwide, Carhartt is family-owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com and follow @Carhartt on Twitter.

About Signature Products Group

Signature Products Group (SPG) was founded in Salt Lake City in 2001 with ambition to partner with the most prominent brands in the outdoor industry. Those brands include Carhartt, Browning, Huk, Kryptek, American Sniper, Mossy Oak, Realtree and Ducks Unlimited. Today, SPG is an independent, full-service licensed product company that specializes in design, development, manufacturing and distribution. For more information, visit www.spgcompany.com.


This press release is presented without editing for your information. Capper's Farmer Magazine does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.







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