Milk Money Contest

Start every day with milk, and start college with a scholarship.

| January 19, 2012

  • Milk-Scholarship contest
    High school seniors who excel in the classroom, on the field and in the community – and who start their day off right with nutrient-rich milk – could be eligible to win college scholarship money.
    Courtesy Getty Images

  • Milk-Scholarship contest

High school seniors who excel in the classroom, on the field and in the community – and who start their day off right with nutrient-rich milk – could be eligible to win college scholarship money.

The National Milk Mustache “got milk?” campaign, in partnership with USA TODAY, is calling for entries in the 15th annual Scholar Athlete Milk Mustache of the Year (SAMMY) Award program. The SAMMY Awards recognize 25 outstanding high school senior student athletes who represent excellence in academics, athletics, community service and leadership who make the most of their days by grabbing nutrient-rich milk with breakfast.

The scholarship helps educate teens and families on the value of making smart choices – like starting their day with a nutrient-rich breakfast, drinking low-fat milk, and maximizing their potential to achieving great things both on and off the sports field.

Twenty-five accomplished teens will receive a $7,500 college scholarship, attend an awards ceremony with celebrity guests at Disney World, and be pictured in a special Milk Mustache ad in USA TODAY.



“Students who start every morning with milk truly reap the rewards all day long,” says Vivien Godfrey, chief executive officer of the National Milk Mustache “got milk?” campaign. “That’s why we are excited to reward these students for their successes in academics, athletics and community service. Breakfast with milk helps set the tone for the day and is a healthy habit that provides much-needed nutrients.”

This year’s winners will be selected by a celebrity panel of Milk Mustache role models, including Dara Torres, Chauncey Billups and other Milk Mustache alumni.

“As a judge I’m looking for exceptional students that have formed healthy habits to help fuel their successes. Starting the day with milk is one healthy habit I know I can count on,” said mother, Milk Mustache athlete and gold-medal winner Dara Torres. “Whether it’s a glass of white milk to nourish at breakfast, or chocolate milk to help refuel their bodies after a tough workout, no other beverage plays so many roles.”

To date, the National Milk Mustache “got milk?” campaign has supported 350 talented high school seniors with nearly $2.5 million in scholarships over the program’s 15 year history. 

High school seniors who are interested in applying for the 2012 SAMMY Awards program should visit www.facebook.com/MilkMustache. All applicants are asked to describe in 250 words or less how milk with breakfast helps them reach their fullest potential in academics, athletics, community service and leadership. Entries must be submitted no later than March 9, 2012.










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