Old Newspaper Articles from Capper’s Farmer July 1927: Benefits of Rural Electricity and Loading Chutes, and Advertisements for the Hudson Car and the Coleman Lamp

Take a look at agriculture news stories and advertisements from the July 1927 issue of Capper’s Farmer.

| Summer 2017

  • A photograph of S.P. Storrs using rural electricity at his pumping plant to irrigate truck crops, as seen in the July 1927 issue of Capper's Farmer.
    From Capper's Farmer archives
  • A photo of farmers and electrical folks from Southern states visiting S.P. Storrs' home to see what rural electricity was doing for him.
    From Capper's Farmer archives
  • A Hudson Super-Six advertisement that appeared in the July 1927 issue of Capper's Farmer.
    From Capper's Farmer archives
  • A Coleman Lamp Company advertisement that originally appeared in the July 1927 issue of Capper's Farmer.
    From Capper's Farmer archives
  • A photograph of the livestock loading chute Paul P. Boring made for his truck. The photo appeared in the July 1927 issue of Capper's Farmer.
    From Capper's Farmer archives

Electricity Priceless in the Home

By James C. Cloture

You can’t put a money value on electricity for domestic uses,” said S.P. Storrs, of Elmore County, Alabama, who has more labor-saving equipment in his farm home, Storrsland, than will be found in the average city dwelling. “The convenience, comfort, and energy conservation it affects are priceless. Its acquisition for the rural home is worth any financial effort one is able to make.

“If justification is sought beyond this, although I consider none is necessary, it may be found in the effect on land values, and labor supplies, and in the uses to which it can be put in
farm production.”

Mr. Storrs estimates that land values have increased 25 to 40 percent since the rural electric line was built through his community.

“I have observed that it is practically impossible to buy land at a reasonable price, or at least commensurate with its productive ability, in any community where electric service is available.

“The effect on labor supplies will be beneficial, I believe. We have had some difficulty in keeping our labor in the South. Higher wages and better living conditions in the industrial centers have caused a migration, which seriously hampered the production of Southern farms. Electricity will provide most of those conveniences, which are obtainable in the industrial centers, and lend some measure of compensation to those who remain on our farms. At the same time, it will make their labor more efficient so that the shortage caused by the migration will not be so acute. I wired all the workmen’s dwellings on my place, and thereby created a brand new aristocracy. My help has something the others have not.

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