Feature: Miniature horse and entrepreneur are just right for each other


| July 2008



wilby.jpg

WELL-MATCHED: Wilby and his owner, Karl Parker, have been getting on fine together in the Arizona countryside.

Karl Parker calls himself the 'entremanure' of Arizona.

Several years ago, he took over the business of hauling manure at Yavapai Downs Racetrack in Prescott Valley, Ariz. He realized all that manure represented a gold mine: It could be turned into compost.

So, he created 'Thoroughbred Enterprises,' producers of 'Wilby's Compost' - Wilby being a fictional horse that represented the brand.

Parker began promoting his business with radio spots and newspaper ads, and he added an illustration of 'Wilby' to his truck. (In addition to being an astute businessman, Parker is also my brother-in-law.) The only thing he was missing was a living, breathing horse.

A real-life mascot

In truth, horses had always intimidated Parker. However, he had secretly dreamed of owning a miniature horse.





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