• OVERFISHED OCEAN STRATEGY

    We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won’t do you any good. And that’s the position businesses are in today. Resources are being depleted at an alarming rate. The cost of raw materials is rising dramatically. We are, simply put, running out of things to take and places to trash.

    To survive in the long term, says Nadya Zhexembayeva, businesses need to make resource scarcity—the overfished ocean—their primary strategic consideration, not just a concern for their “green” division. Those managers who deeply understand and master this shift will be able to turn the new reality into a remarkable competitive advantage.

    Overfished Ocean Strategy offers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses have been finding new opportunities in what were once considered useless byproducts, discovering resource-conserving efficiencies up and down their value chain, transferring their expertise from physical products to services, and developing ways to rapidly try out and refine these new business models. A business owner herself, Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft and Puma to newcomers such as Lush, FLOOW2 and Sourcemap.

    The linear, throwaway economy of today—in which we extract resources at one end, create products, and throw them away at the other—is rapidly coming to an end. A new economy is being born, one that takes this line and turns it into a circle. In every industry, creative minds are learning how to make money from reducing rather than expanding. Zhexembayeva shows how you can join them and avoid being left high and dry.

    Item: 7503

    Author: Nadya Zhexembayeva

    Format: Hardcover

  • OXEN

    Stalwart and powerful, oxen can plow fields, haul stones, assist in logging, improve roads and demonstrate traditional farming techniques. And they are stronger, steadier, less expensive and easier to keep than draft horses. Here is the definitive guide to selecting, training, feeding and caring for working oxen. With proper care and training, oxen can be a dependable, economical alternative to heavy machinery on small working farms.

    Item: 4640

    Author: DREW CONROY

    Format:

  • PASTURE PERFECT

    This book documents the many reasons why raising livestock on a natural diet of grass is better for consumers, family farmers, the environment and the animals. Includes proof that meat, eggs and dairy products from grass-fed animals are richer in numerous vitamins and nutrients and lower in fat.

    Today, more than ever before, our society is seeking ways to live more conscientiously. To help bring you the very best inspiration and information about greener, more sustainable lifestyles, Mother Earth News is recommending books to its readers. For more than 40 years, Mother Earth News has been North America’s “Original Guide to Living Wisely,” creating books and magazines for people with a passion for self-reliance and a desire to live in harmony with nature.

    Item: 1975

    Author: JO ROBINSON

    Format: Paperback

  • PERENNIAL VEGETABLES

    In Perennial Vegetables the adventurous gardener will find information, tips, and sound advice on less common edibles that will make any garden a perpetual, low-maintenance source of food.

    Item: 5866

    Author: Eric Toensmeier

    Format: Paperback

  • PLAN C

    CLEARANCE ITEM. PREVIOUS RETAIL PRICE WAS $19.95. AVAILABLE ONLY WHILE SUPPLIES LAST!

    Concerns over climate change and energy depletion are increasing exponentially. Mainstream solutions still assume a panacea that will cure our climate ills without requiring any serious modification to our way of life.

    Plan C explores the risks inherent in trying to continue our energy-intensive lifestyle. Using dirtier fossil fuels (Plan A) or switching to renewable energy sources (Plan B) allows people to remain complacent in the face of a potential global catastrophe. Dramatic lifestyle change is the only way to begin to create a sustainable, equitable world. The converging crises of Peak Oil, Climate Change and increasing inequity are presented in a clear, concise manner, as are the twin solutions of community (where cooperation replaces competition) and curtailment (deliberately reducing consumption of consumer goods).

    Plan C shows how each person's individual choices can dramatically reduce CO2 emissions. It offers specific strategies in the areas of food, transportation and housing. One chapter analyzes the decimation of the Cuban economy when the USSR stopped oil exports in 1990 and provides an inspiring vision for a low energy way of living.

    Plan C is an indispensable resource for anyone interested in living a lower-energy, saner and sustainable lifestyle.

    Item: 4606

    Author: PAT MURPHY

    Format: Paperback

  • PLANT BREEDING FOR THE HOME GARDENER

    It's the holy grail of gardening: a plant that perfectly matches your tastes and the conditions in your garden. The hitch? You're not likely to find it at your local garden center. You're going to have to create it yourself.

    But don't worry - it isn't hard. After all, gardeners have been doing it for centuries, simply by saving seeds of the varieties that tasted or performed best. But you'll get even better results by following the advice in Plant Breeding for the Home Gardener. You'll learn how to set achievable goals in your breeding program, the ins and outs of genetics, how to pick the best parent plants, how to cross-pollinate, the best techniques to use for popular vegetables and flowers, and how to harvest and store seeds.

    In no time at all, you'll be producing a tomato perfect for your palate, a more fragrant rose or a pepper with just the right amount of heat!

    Item: 6681

    Author: Joseph Tychonievich

    Format: Paperback

  • PLANTING A FUTURE

    If you care about food, you care about farmers. But the farmers profiled in this book are not the corporate agribusiness people who put money and politics above health. These folks are working to heal our earth, strengthen and free our seeds, provide humane care to our animals, and raise wholesome, organic food to nourish our families. This group of Oregon farmers and farm supporters reflects the diversity of people, both young and old, who are reshaping our food system and reclaiming our right to eat well. In their stories you will hear how they came to be where they are, learn something about the challenges they face, and share their happiness at the successes they’ve enjoyed thus far. America’s new farm movement is driven by a desire to do good, and somehow make a living at the same time. As you will learn, it’s not an easy path, but what worthwhile path is? As a reader, you will learn about the world these farmers live in. As an eater, you can choose to help them, and those like them, continue their work. And as a gardener or future farmer, you can join them in making our world a better place to live.

    Item: 7513

    Author: John Vincent

    Format: Paperback

  • PLANTS WITH BENEFITS

    Are some plants aphrodisiacs, or is that just a myth? Garden expert and plant detective Helen Yoest takes us on a romp through history, lore and ethnobotany to find out how 50 of these plants got their "hot" reputation - and what modern science has to say about it. Discover which common garden plants and favorite edibles have that "something extra," and why. Plants With Benefits is filled with lush photography, growing tips, and recipes for preparing teas, potions and tasty treats for your pleasurable use.

    Item: 7114

    Author: Helen Yoest

    Format: Hardcover

  • POPULAR POULTRY BREEDS

    Popular Poultry Breeds examines 40 popular breeds of chickens and bantams.

    Item: 6972

    Author: David Scrivener

    Format: Hardcover

  • RAW MILK REVOLUTION

    Beginning in 2006, the agriculture departments of several large states — with backing from the U.S. Food and Drug Administration — launched a major crackdown on small dairies producing raw milk. Replete with undercover agents, sting operations, surprise raids, questionable test-lab results, mysterious illnesses, propaganda blitzes, and grand jury investigations, the crackdown was designed to disrupt the supply of unpasteurized milk to growing legions of consumers demanding healthier and more flavorful food.

    The Raw Milk Revolution takes readers behind the scenes of the government's tough and occasionally brutal intimidation tactics, as seen through the eyes of milk producers, government regulators, scientists, prosecutors and consumers. It is a disturbing story involving marginally legal police tactics and investigation techniques, with young children used as political pawns in a highly charged atmosphere of fear and retribution.

    Are regulators' claims that raw milk poses a public health threat legitimate? That turns out to be a matter of considerable debate. In assessing the threat, The Raw Milk Revolution reveals that the government's campaign, ostensibly designed to protect consumers from pathogens like Salmonella, E. coli 0157:H7, and listeria, was based in a number of cases on suspect laboratory findings and illnesses attributed to raw milk that could well have had other causes, including, in some cases, pasteurized milk.

    Author David Gumpert dares to ask whether regulators have the public's interest in mind or the economic interests of dairy conglomerates. He assesses how the government's anti–raw-milk campaign fits into a troublesome pattern of expanding government efforts to sanitize the food supply — even in the face of ever-increasing rates of chronic disease like asthma, diabetes, and allergies. The Raw Milk Revolution provides an unsettling view of the future, in which nutritionally dense foods may be available largely through underground channels.

    Item: 6128

    Author: David Gumpert

    Format: Paperback

  • REFRESH YOUR GARDEN DESIGN WITH COLOR, TEXTURE & FORM

    Maybe your garden isn't what it once was. Or maybe it's stunning during the full bloom of summer, but falls apart the rest of the year. Maybe it's crowded, sparse or it just doesn't resonate with you, and you have no idea why or what to do about it. Don't despair! Acclaimed garden designer and best-selling author Rebecca Sweet offers simple strategies for transforming blah spaces into breathtaking places.

    Garden transformations don't always require an expensive overhaul by a team of professionals. Sometimes all it takes is a fresh perspective, and a new way to look at your garden. You'll learn how to identify problem areas with your current plantings (such as clashing colors, lack of flow or "one-of-each-iitis") and how to inject new life using artful combinations of color, texture, shape and form.

    You'll learn how to break down traditional garden design principles into easy-to-understand and, more importantly, easy-to-implement solutions. Inspirational photographs highlight and reinforce real-life situations, helping you not only to identify what has gone wrong with your garden, but how to fix the problem … all the while transforming your garden into a rich and layered tapestry.

    Item: 7070

    Author: Rebecca Sweet

    Format: Paperback

  • RESILIENT AGRICULTURE

    Climate change presents an unprecedented challenge to the productivity and profitability of agriculture in North America. More variable weather, drought and flooding create the most obvious damage, but hot summer nights, warmer winters, longer growing seasons and other environmental changes have more subtle but far-reaching effects on plant and livestock growth and development.

    Resilient Agriculture recognizes the critical role that sustainable agriculture will play in the coming decades and beyond. The latest science on climate risk, resilience and climate change adaptation is blended with the personal experience of farmers and ranchers to explore:

    • The "strange changes" in weather recorded over the last decade
    • The associated shifts in crop and livestock behavior
    • The actions producers have taken to maintain productivity in a changing climate

    The climate change challenge is real, and it is here now. To enjoy the sustained production of food, fiber and fuel well into the 21st century, we must begin now to make changes that will enhance the adaptive capacity and resilience of North American agriculture. The rich knowledge base presented in Resilient Agriculture is poised to serve as the cornerstone of an evolving, climate-ready food system.

    Item: 7530

    Author: Laura Lengnick

    Format: Paperback

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